My Son is a TikTok Star
Hi Scott,
My 15-year-old son owes a lot to homeschooling. He became super creative and started a TikTok profile @tcezy uploading weird, dark and mysterious content. He has amassed a huge 5.7 million followers in just over a year.
We get daily emails from all sorts of companies wanting him to promote something but so far he has only agreed to one and it made him a staggering $10,000 . Now that could be it. But for the moment what should he do with it?
Jackie
Hi Jackie
So I just spent way, way, way too long watching your son’s videos.
Then again, that’s the point right?
He’s got more engagement than any prime-time television show, and unlike the idiot box, his ads won’t be a signal to duck off to the dunny.
In other words, this is a genuine business (though his business partner is a super creepy Chinese Artificial Intelligence company that is manipulating its users).
Still, if your son can continue creating great content he’ll have hit the jackpot: a well-paid job he’d gladly do for free!
As for what to do with the $10,000, I’d ask him to think about his saving goals:
Will he want a car in a few years?
If so, he’s better off saving it in an online saver.
However, I’d encourage him to invest the bulk of it in shares (there’s plenty of apps that can do it at a low cost), and only check the price every few years.
What an adventure. You should be proud!
Scott.