Let Me Entertain You

At the park, my kid started playing with his kid, so we began chatting.

He told me he was in the ‘lifestyle marketing’ business. I told him I was in the ‘fat lambs’ business.

Meanwhile, his wife appeared to be working very hard on taking photos of their kids.

“Instagram”, he nodded. “She’s got quite the following”, he added proudly.

“That’s interesting. I think I have 500,000 followers on Facebook”, I said.

At that point he stopped talking, turned, and stared at me like I was a fat lamb.

“Really?”

“Really, though I haven’t really posted much for a year … or maybe two.”

And at that point he began licking his lips. He was about to smother me in marketing mint jelly:

“You could get paid … like … fifteen hundred bucks for ONE POST. You have a brand, so all you need to do is engage your audience each day with a mix of inspirational content and sponsored posts. The key is to be aspirational. Post lots of videos and pics of your family. With that follower count you’ll have advertisers beating down your door”, he gushed.

“Well, that sounds absolutely … horrible”, I said.

Look, there’s a reason I don’t post much on social media: the only thing I dislike more than social media influencers and so-called celebrities is the social media companies that profit from them.

After all, leaked internal research from Facebook (now Meta) found that most users feel worse when they see celebrities and influencers in their feeds … because they compare themselves and come up short.

So let’s you and I take a look at a traditional social media status-anxiety-inspiring post:

“Let me entertain you! Robbie Williams shows you through his $50 million Hollywood Hills mansion.”

On Instagram, superstar Robbie Williams showed his fans through his Hollywood mansion. Wearing a cowboy hat and leopard-skin undies, the singer strutted us across his 20 acres of manicured gardens, with pools, tennis court, and home that’s so humungous it has 27 toilets.

The takeaway?

Robbie’s rich, famous, cool enough to pull off budgie smugglers in public, and is altogether living a fabulous life … and you’re a loser, schlepping around your dump (with one loo) in your trackies.

Okay, so here’s what living ‘the good life’ looks like in reality.

On the ‘This Past Weekend’ podcast, Robbie was candid about the realities of owning the mansion:

“What I didn’t take into account is that house insurance is $700,000 a year. Taxes are $400,000 a year. And I need two gardeners, three housekeepers, a house manager, security detail, and two nannies. I walk into the kitchen and there are eight people there … and none of them are my family. It’s a life tax … a head tax … you just can’t enjoy it.”

Later in the podcast Robbie admitted he suffers anxiety and depression … and rarely leaves his home.

In other words, while you sit on your throne scrolling through your feed, poor old Robbie is anxiously trying to take a dump in a different dunny each day to get his money’s worth.

Okay, so that’s Robbie. You don’t compare yourself to him. Yet it all filters down on social media.

Case in point: how much do Aussies think they need to live ‘the good life’?

According to a News.com.au article, it’s $326,900 per year.

That’s five times the average Aussie wage.

Worse, one in four respondents said they’d need five hundred grand a year to stop feeling povo.

That’s totally out of whack.

My view is that life is infinitely better when you tune out of toxic social media. The only influencer opportunity I’m focused on right now is being a good dad to my kids.

Tread Your Own Path!